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Project Description
Project Description X
Client: Driveway Corporation
Project: Re-branding and Web site re-design

Driveway needed a new brand image and corporate site to go along with their new business model as a strictly B2B player. The .com site migrated from a consumer-focused site to a marketing site designed to lure in potential business partners.

I created an entirely new architecture that included extensive technical data related to Driveway's expanded product line and how other companies could utilize their file management software, while still supporting their 10K+ consumer contingent.

The image on the left is the final home page design; the right is from an earlier design proposal that was dropped.

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