I created this series of splash pages to test whether audio/music tracks would increase balance transfers and credit card applications. I managed an external sound production company and voice talent to create the voice-overs and music for the testing series.

The splashes were tested with no audio, just voice overs, just music, and voice overs with music. Tests were also conducted where tracks were automatically played versus user initiated.

Our tests showed that while audio enhancement had no effect on credit card applications, it did increase balance transfers by 144%.

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